Author Archives: Apps Dev

Nissan & TBWA

About After years of decentralization, Nissan turned to TBWA because they needed a singular agency network with global strength and local presence to lead the marketing unification. Clients Nissan Agency TBWA Markets 60 Length of Relationship 27 years The Relationship Nissan and TBWA work to drive global consistency and improve brand value globally. Openness, mutual…

P&G and mcgarrybowen

About mcgarrybowen and P&G’s hair care brand, Aussie, began working together in 2012 to improve declining sales and create a new brand position. Clients P&G Agency mcgarrybowen Markets 5 Length of Relationship 4 years The Relationship The main partnership objective between Aussie and mcgarrybowen was to increase the brand’s market share by creating a strategy…

P&G and Publicis Worldwide

About Publicis Worldwide’s work with P&G spans Oral Care, Family Care, Personal Health Care, Dish Care and Feminine Care brands, with global leadership out of New York. Clients P&G Agency Publicis Worldwide Markets 80 Length of Relationship 13 years The Relationship P&G wanted an agency partner to deliver bigger, better ideas faster and in a…

P&G and Saatchi & Saatchi

About P&G and Saatchi & Saatchi’s successful relationship is based on mutual respect for each other’s expertise, being honest about what they are each good at (and not good at), and talking through the problems. Clients P&G Agency Saatchi & Saatchi Markets 40 Length of Relationship 2 years The Relationship P&G’s hair care brand, Head…

P&G & Wieden+Kennedy

About Wieden+Kennedy began working with P&G in 2005, when they became the AOR for P&G’s popular brand, Old Spice. Since then, they’ve become the AOR for P&G Corporate in 2009 and the Secret brand in 2015. Clients P&G Agency Wieden+Kennedy Markets 30 Length of Relationship 11 years The Relationship P&G and Wieden+Kenney’s relationship began with…

Samsung & Leo Burnett

About Samsung and Leo Burnett have worked together since 2005, when the shop replaced FCB as Samsung’s global agency. The Publicis Groupe agency has expanded its scope and markets consistently since then. Clients Samsung Agency Leo Burnett Markets 65 Length of Relationship 11 years The Relationship Leo Burnett stepped into a challenging situation with a…

Unilever & MullenLowe

About MullenLowe and Unilever’s soap brand, Lifebuoy, have one of the longest standing relationships in the advertising world – over 117 years. Clients Unilever Agency MullenLowe Markets 60 Length of Relationship 117 years The Relationship Unilever and MullenLowe have maintained a close-knit relationship for over 100 years. Unilever’s soap brand, Lifebuoy, was developed in 1894…

Unilever & Razorfish

About Unilever and Publicis Groupe’s Razorfish began working together in 2009, when the FMCG giant appointed its first global digital roster to reflect the industry’s shift toward digital media. Clients Unilever Agency Razorfish Markets 35 Length of Relationship 7 years The Relationship Razorfish first joined Unilever’s digital roster in 2009, and has since expanded their…

Visa & BBDO

About BBDO served as Visa’s AOR for over 20 years. They lost the business in 2008, but won it back on the strength of their commitment to “do it over,” and have been together ever since. Clients VISA Agency BBDO Markets 33 Length of Relationship 24 years The Relationship It’s been said that BBDO stands for…