R3 Global40

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Driving transformation for marketers and their agencies.

GLOBAL 40

A report by R3 on 40 of the world's most enduring relationships between
marketers and their agencies

THE REPORT

Great marriages stand the test of time. Great marriages make both parties stronger and able to achieve more. At R3, we want to celebrate the world’s best marriages. To do this, we’re launching Global 40 – a report on 40 of the world’s best relationships between marketers and their agencies. In this report, we will cover the working processes, the learnings and the results of working together in harmony.

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DEI is everyone's responsibility, regardless of function or position. Julie Nestor (@Mastercard), Abhijit Naik (@awscloud), Lisa Collins (@Accenture) sat with R3's Shufen Goh at @TheDrum APAC Trends Briefing to discuss how companies can make DEI relatable & actionable for all.

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Matthias Blume, @CocaCola's VP of Marketing, ASEAN and South Pacific kicks off @TheDrum's APAC Trends Briefing with a strong emphasis on the need for marketers to put sustainability at the heart of their business. Such an insightful sharing into the Coca-Cola ethos.

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“The future is in eCommerce, Data and Performance Marketing and agencies need to sell more advanced solutions to clients,” Greg Paull, principal at R3, said in the report.
https://www.marketingdive.com/news/aor-dead-brands-diversify-creative-media-pitch-value/642502/

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.