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R3WWR3@R3WW·
9h

Greg Paull, Co-founder of R3 says, “​​Despite the stigma around it, gaming revenues still exceed film, music, and theater combined—and the smartest marketers have developed highly integrated strategies to be relevant to this essential demographic.”
https://adage.com/article/agency-news/omnicom-group-launches-game-advertising-influencer-marketing-unit/2426161

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R3WWR3@R3WW·
21 Jul

YouTube Live is the leading platform in North America and Europe for live shopping because of its user adoption. Based on R3 research on non-gaming content, 45% of US livestream viewers aged 18 to 34 used YouTube Live.
https://www.businessinsider.com/what-brands-creators-think-of-instagram-youtube-social-shopping-push-2022-7

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R3WWR3@R3WW·
19 Jul

“Clients like the idea of integration, but whether bringing logistics into the fold will really save brands time and money is yet to be proven,” said Greg Paull, co-founder and principal of agency search consultancy R3.

https://www.marketingdive.com/news/agencies-invest-supply-chain-inventory/626885/

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com