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R3WWR3@R3WW·
24 Jan

Greg Paull, Co-Founder & Principal, of R3 says, “When creative style can be generated by AI, the name of your agency becomes less important than what results you can generate with the data you have within your network of partners.”
https://www.marketingdive.com/news/2023-marketing-trends-predictions/640489/

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AdweekAdweek@Adweek·
10 Jan

📌 AGENCY OUTLOOK 2023

Holding companies are finding their long-term plans in a holding pattern. Adweek’s @_OliviaMorley talked to leaders from @r3ww, @InterpublicIPG, @WPP, @Stagwell and more about objectives and certainties for the coming year: https://adweek.it/AgencyOutlook

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R3WWR3@R3WW·
6 Jan

Using proprietary market research tools, R3 has identified 14 key trends that defined China’s content and experiential marketing in 2022.
https://www.adweek.com/adweek-wire/brand-owned-shopping-festivals-csr-communication-shape-content-marketing-trends-in-china/

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com