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“Get in gaming now!,” HRH Prince Faisal, Chairman of @Saudi_Esports and VP of the @GE_Federation at #Matters22.

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Robin Lau, Eimi Shimizu, Yoshi Nakano from @dentsuintl and Tomoki Moriguchi from @KODANSHA_JP on the potential of anime in helping brands. #Matters22

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Kevin Chang, SVP and Head of Asia of @ufc shares how the company is aiming to push MMA to be a global mainstream sport. #Matters22

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

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