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R3WWR3@R3WW·
7 Dec

“It’s been an on-going battle for procurement people to look for value. Payment terms have been one of their tools, but there are many other ways to drive value”,
said Greg Paull, Co-founder & Principal of R3

Digiday@Digiday

Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many in the marketing industry calling for agencies to reject participating in pitches with such requests going forward. https://buff.ly/3gXINJi

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R3WWR3@R3WW·
7 Dec

“Marketers would be much better suited to try to push agencies to drive more value than get a financial incentive out of payment terms,” said Greg Paull, Co-founder & Principal of R3.

https://digiday.com/marketing/marketing-briefing-the-answer-is-no-why-agencies-need-to-reject-rfps-with-egregiously-extended-payment-terms/

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R3WWR3@R3WW·
7 Dec

R3's EVP Growth, Dave Edwards, will be speaking on a PR and business development panel at the 4A's Agency Comms IN FOCUS Summit. Register here ➡️ https://lnkd.in/exDw9-EC

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com