In determining 40 of the best global relationships, R3 reached out to more than 50 of the world’s best marketers and agencies. To be fair and transparent, participation was totally free, and entrants could submit as many entries as they wanted.
We established a consistent scoring criteria and reviewed every single submission against four key areas:
- Proven on Big Brands
More weight was given to work done for brands from the world’s top 100.
- Proven on Innovation
Motivating consumers in this new age requires breakthrough thinking. Award-winning work was more highly weighted.
- Proven on Relationships
Keeping a marriage in place is no easy matter. We weighted 25% of the scoring on working process.
- Proven on Results
Nothing speaks louder than improving brand equity, or better still, the cash register.