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Driving transformation for marketers and their agencies.

THE PROCESS

In determining 40 of the best global relationships, R3 reached out to more than 50 of the world’s best marketers and agencies. To be fair and transparent, participation was totally free, and entrants could submit as many entries as they wanted.

We established a consistent scoring criteria and reviewed every single submission against four key areas:

  • Proven on Big Brands
    More weight was given to work done for brands from the world’s top 100.
  • Proven on Innovation
    Motivating consumers in this new age requires breakthrough thinking. Award-winning work was more highly weighted.
  • Proven on Relationships
    Keeping a marriage in place is no easy matter. We weighted 25% of the scoring on working process.
  • Proven on Results
    Nothing speaks louder than improving brand equity, or better still, the cash register.

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R3WWR3@R3WW·
24 Jan

Greg Paull, Co-Founder & Principal, of R3 says, “When creative style can be generated by AI, the name of your agency becomes less important than what results you can generate with the data you have within your network of partners.”
https://www.marketingdive.com/news/2023-marketing-trends-predictions/640489/

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AdweekAdweek@Adweek·
10 Jan

📌 AGENCY OUTLOOK 2023

Holding companies are finding their long-term plans in a holding pattern. Adweek’s @_OliviaMorley talked to leaders from @r3ww, @InterpublicIPG, @WPP, @Stagwell and more about objectives and certainties for the coming year: https://adweek.it/AgencyOutlook

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R3WWR3@R3WW·
6 Jan

Using proprietary market research tools, R3 has identified 14 key trends that defined China’s content and experiential marketing in 2022.
https://www.adweek.com/adweek-wire/brand-owned-shopping-festivals-csr-communication-shape-content-marketing-trends-in-china/

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com