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Driving transformation for marketers and their agencies.

THE PROCESS

In determining 40 of the best global relationships, R3 reached out to more than 50 of the world’s best marketers and agencies. To be fair and transparent, participation was totally free, and entrants could submit as many entries as they wanted.

We established a consistent scoring criteria and reviewed every single submission against four key areas:

  • Proven on Big Brands
    More weight was given to work done for brands from the world’s top 100.
  • Proven on Innovation
    Motivating consumers in this new age requires breakthrough thinking. Award-winning work was more highly weighted.
  • Proven on Relationships
    Keeping a marriage in place is no easy matter. We weighted 25% of the scoring on working process.
  • Proven on Results
    Nothing speaks louder than improving brand equity, or better still, the cash register.

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R3WWR3@R3WW·
23 Mar

DEI is everyone's responsibility, regardless of function or position. Julie Nestor (@Mastercard), Abhijit Naik (@awscloud), Lisa Collins (@Accenture) sat with R3's Shufen Goh at @TheDrum APAC Trends Briefing to discuss how companies can make DEI relatable & actionable for all.

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R3WWR3@R3WW·
23 Mar

Matthias Blume, @CocaCola's VP of Marketing, ASEAN and South Pacific kicks off @TheDrum's APAC Trends Briefing with a strong emphasis on the need for marketers to put sustainability at the heart of their business. Such an insightful sharing into the Coca-Cola ethos.

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R3WWR3@R3WW·
13 Feb

“The future is in eCommerce, Data and Performance Marketing and agencies need to sell more advanced solutions to clients,” Greg Paull, principal at R3, said in the report.
https://www.marketingdive.com/news/aor-dead-brands-diversify-creative-media-pitch-value/642502/

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com